So that's it - the ad is in the can. All told it's been a pretty civilised shoot, and it was very entertaining having penguins knocking about all day today - they've been greenscreening them into the set and having stuffed ones making eye contact with us and what not(I've no idea what the live penguins make of their upholstered friends - they don't give anything away). I've never seen animals being used on set before - it's a sort of organised chaos.
It turns out that Steve Hudson, the director, is responsible for some of my very favourite ads - including the NHS one where a girl talks about her father's lung cancer. It's so compelling and ghastly and touching; looking down his CV he also directed the Boursin ad with the "du tracteur" ending. What an instinct for real comedy and tragedy - and in a medium which often seems to prefer you to sail the middle passage.
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